Paris Forgetting You Were on a Diet the Moment You Enter a Boulangerie: The Olfactory Override

Paris Forgetting You Were on a Diet the Moment You Enter a Boulangerie: The Olfactory Override

France Has Excellent Healthcare Including Nutritional Guidance. The Boulangerie Has Fresh Bread.

PARIS — The dietary restriction that was maintained successfully through the office morning, sustained through the passing of the lunch truck, and navigated around the colleague’s birthday cake encounter fails, with some frequency, at the threshold of the boulangerie, where the olfactory experience of fresh bread baking — a smell that human evolution has associated with safety, sustenance, and wellbeing since the discovery of fire — produces a physiological response that the rational dietary decision does not easily overrule. The nose knows things the diet has not informed it of.

The French Bread Position

France’s nutritional guidance, issued by ANSES and the national nutrition program, does not recommend eliminating bread from the diet. France’s nutritional guidance recommends wholegrain options where possible and moderate consumption of all foods including bread. The dietary regime that eliminates bread in a country that considers bread a daily food necessity has set itself a specific challenge that France’s environmental density of boulangeries will test regularly. The test is at seven-minute intervals, which is the average distance between boulangeries in central Paris. The test is frequent. The baguette is 80 centimes. The olfactory override is free. According to France’s national nutrition programme, bread is a recommended part of the French balanced diet. The diet that includes bread is the diet France recommends. The boulangerie agrees.

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