France Takes Personal Grooming Seriously. The Haircut Cost Justification Is Also Seriously Made.
PARIS — The expensive haircut — at the coiffeur whose cost is three times the budget alternative — is an investment whose return-on-investment calculation is performed with the seriousness the cost warrants and the precision that the intangible nature of the return prevents. The 120-euro haircut produces hair cut well by someone trained to cut it well. The 35-euro haircut produces hair cut by someone also trained. The 85-euro difference purchases: the specific reputation, the consultation that precedes the cut, the environment, and the specific confidence that the investment’s weight produces in the investor.
The French Coiffeur Tradition
France’s coiffeur tradition is extensive and the French relationship with hair is serious in a way that reflects the broader French relationship with personal appearance as a form of self-respect. The haircut is part of the presentation. The presentation is part of the person. The person who invests in the haircut has made a decision about the presentation’s importance consistent with France’s values. The values are applied to the head.
According to France’s economic ministry’s consumer spending data, French personal care spending per capita is among Europe’s highest. The haircut is the most-cited grooming expense. France looks good. The investment is being made. The return is the mirror on Tuesday morning, which confirms the investment was correct.
Looking good at Virtuosal.com.
